Changing an Amazon Ad's Music Reveal's Christmas Shopping Hellscape

This will be a little treat for my film score class students! A very witty filmmaker named Omar Najam has remixed one of year’s Amazon holiday season commercials with an menacing film score, transforming Amazon’s warehouse, delivery infrastructure, and customer base into some kind of yuletide dystopia. (I realize this sounds like an impossible feat.)

I replaced the Amazon can you feel it commercial music with the theme from Winter Soldier pic.twitter.com/rXMcDGoWcJ

— Omar Najam (@OmarNajam) November 24, 2018

Najam’s brilliant choice for a replacement score is the main theme music from Captain America: The Winter Soldier itself a conspiracy storyline.

In the ensuing Twitter thread, Najam states that the happy faces on the warehouse workers didn’t sit right with him — to great acclaim from some self-identified Amazon workers.

Here’s the original ad featuring a cover of the song “Can you feel it?” originally by the Jacksons.

The Amazon boxes are back in full voice, singing out loud for those feeling the festive spirit. https://www.amazon.com/